When you take the decision to enter into your own business you enter a whole new world. From the outside looking in it looks so easy to just open shop, sit there and the customers will come to you as you make the money. But when you finally start from the inside and look out, that’s when a dose of reality hits you and you realise that sometimes business is not always smooth sailing. But SOUL INK stays the winds that blow from day to day.In today’s business world there is ups and downs, ins and outs and you literally want to beg the customers to come clear your supplies. There are days when we sell tees like there is going to be no tomorrow and sizes of an entire style gets SOLD OUT in two days and then there are those days where we sit and look at the site and the site look back at us as if to say “I’m relaxing, give me a break, no sales today”
When all is said and done, it’s so much fun, watching your business grow, watching the customer base build up, watching the repeat customers come back again and again to sample new styles as soon as they hit the virtual shelves and you can truly smile and say…”Yes I’m doing something right”
